CORVUS Business Solutions helps businesses create or update business plans to make them bank-ready.  They also help locate funding sources, assist businesses in improving cash flow and provide businesses with an honest, unbiased business reality check.

Alexander Rossulek, founder of CORVUS, knew that he needed an updated logo and business card that reflected the sophistication of his business model, along with a website.  Marketing @ Work created these projects, as well as a new business news release that gave CORVUS additional visibility in the community.

The website  was very affordable, and Alexander has received many compliments on his new business image.

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Situation: Fellini’s Italian Kitchen was planning to open in Frederick on Thomas Johnson Dr., in a location where several other restaurants had struggled and ultimately closed. Just weeks before their planned opening, Fellini’s called Marketing @ Work to create a marketing program to launch the restaurant.

Solution: Marketing @ Work met with Fellini’s management and created a marketing program that first created the language to describe Fellini’s, wrote copy for the website and coordinated the design with the web developer.  At the same time, we created an integrated marketing program that included TV, print, mailers and on-line advertising, and coordinated a customer loyalty program and other marketing elements.  The restaurant is still very new, but traffic is brisk.

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Situation: Firestone’s Restaurant, a 10-year-old restaurant in downtown Frederick’s historic district, was changing its name to Firestone’s Culinary Tavern.  The restaurant was seeking media exposure around the name change, as well as recognition for their outstanding cuisine and their next door Market on Market.

Solution: Marketing @ Work met with owner Kim Firestone and the staff to understand their goals and the attributes of Firestone’s that make them a popular and respected part of downtown Frederick.

We created a media relations plan that included a series of news releases, individualized follow-up to targeted media, and creating a travel package in conjunction with the Marriott Frederick Fairfield Inn. We also worked with Firestone’s to increase the content of their website, and to add a blog, which allows for robust and continually updated content.  This drives traffic to the website and provides on-going information for media.

Firestone’s has received several major feature print articles in 2010, and sections of the news releases have been published on dozens of food, drink and travel blogs.

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Situation: John Beck was re-positioning his business, and needed a logo and promotional materials to attract clients that fit his new target client profile.

Solution: Marketing @ Work created a new logo, along with the language that described KCH’s unique selling proposition, plus a series of attention-grabbing postcards.  John mailed the series of postcards to a targeted client list, and acquired five new clients – which put his business on a new and profitable track!

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“This is very exciting!  We have already gotten quite a few calls and e-mails from people who have read our article in the paper and want to come to our warehouse. We had 3 new customers come out this afternoon. The timing could not be better. Our warehouse is overflowing with all the new pottery we received last week.
“…we could not have spent our money more wisely then to have you do this PR for us. I greatly appreciate all the time that you are putting into this.”

Holly Trevino
Co-owner
Twins Polish Pottery
www.twinspolishpottery.com

“Diane has provided the creative spark to translate our competitive advantages into easily identifiable marketing concepts. Whether we are talking print, radio, web or sponsorships, Marketing @ Work can be counted on for sound advice and expert guidance.”

 Jim Young, Vice President                                                                                                   AFC Asset Management Services, Inc.   http://www.afcassetmanagement.com/

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Situation: AFC Asset Management, a 25-year-old Gaithersburg-based investment advisory firm, planned to grow their business, expand beyond their immediate community, and add new staff and services.  They did not have an advertising or marketing program in place, and needed assistance in identifying the best media outlets, along with ads that reflect their unique selling proposition and help them stand out from their competition.

Solution: Marketing @ Work met with AFC staff to understand their goals, and then identified cost-effective advertising and marketing opportunities.  We also created eye-catching ads that simply and clearly communicate their unique selling proposition. In addition, Marketing @ Work continues to advise AFC’s senior staff on additional networking opportunities.

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Situation: Amber Hill’s marketing materials did not have a consistent look or message, and did not reflect their expertise or the warm, caring environment they offer clients.

Solution: Marketing @ Work updated the logo, and created a consistent look in terms of typefaces, logo and colors.  Working with staff, we held a SWOT Analysis (looking at strengths, weaknesses, opportunities and threats).  Using this information, we created the language that describes their unique selling proposition and patient-centered philosophy, along with a slogan: Our Knowledge & Experience Get You Back to Enjoying Life!

Marketing @ Work also created a Facebook Fan page and blogs for  Amber Hill’s adult physical therapy services, and for their Pediatric Occupational Therapy Clinic.

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Here’s a video of a recent presentation Diane DeMarco did at the Maryland Women’s Conference on “Social Media + Traditional Marketing = Top Results!” http://bit.ly/tfGmzK

Visit http://marketingatwork.wordpress.com for updated information on marketing and community events!

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